Ongoing creative direction, brand management and end-to-end visual supervision for WGES across multiple editions.
World Green Economy Summit (WGES)
Client:
Service:
Date:
Overview
Since 2017, as part of DEWA’s internal brand and communications team, I have continued to lead the main creative direction for the World Green Economy Summit across multiple editions.
From the initial concept, my role extends into supervising the full visual rollout across the summit, working closely with internal teams, external agencies, production partners and my colleague responsible for the administrative coordination of the brand.
Challenge
WGES brings together a wide range of physical and digital communication touchpoints, requiring one clear creative direction to work consistently across the entire summit experience.
The challenge is to develop a strong visual concept and ensure that it remains coherent across stage environments, venue branding, signage, digital screens, website, social media, print and supporting communication materials.
Solution
I develop the main creative direction and key visual, then supervise its translation into a complete 360-degree visual system across the summit.
Working collaboratively with the wider team, agencies and production partners, I oversee the visual consistency of the project from concept through production and implementation, including creative reviews, brand management and final quality control.
Before the summit opens, I also take part in the final on-site review to ensure that printed, environmental and digital applications are aligned with the approved identity and creative direction.
MORE WORK
Selected work across brand identity, creative direction, visual systems and large-scale brand experiences.
