Long-term brand and creative leadership across DEWA’s corporate, campaign, digital, event and environmental touchpoints.
DEWA
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Overview
Since joining DEWA in 2017, I have been part of the internal brand and communications team, leading the creative and visual direction across a wide range of corporate, campaign, digital, event and environmental applications.
Working closely with management, internal teams and external agencies, my role has focused on translating strategic communication needs into clear, consistent and scalable visual solutions while maintaining the integrity of the DEWA brand.
Challenge
DEWA operates across a wide range of services, departments, campaigns and public touchpoints. The challenge is to maintain a clear and recognisable visual identity while allowing different initiatives to communicate with their own purpose and audience.
This requires balancing brand consistency, scalability and creative flexibility across both internal teams and external partners.
Solution
Within the wider brand team, I focus on the creative side of the system: developing visual direction, reviewing and refining creative work, guiding agencies and supporting the consistent application of brand standards across multiple channels.
This approach helps maintain a cohesive visual language while allowing the brand to adapt across campaigns, digital platforms, events, environmental graphics and other large-scale applications.
MORE WORK
Selected work across brand identity, creative direction, visual systems and large-scale brand experiences.
