Brand identity creation and long-term visual development for one of the world’s largest single-site solar parks.
Mohammed bin Rashid Al Maktoum Solar Park
Client:
Service:
Date:
Overview
I first worked on the Mohammed bin Rashid Al Maktoum Solar Park identity in 2015 as a freelance designer, when a dedicated visual identity was developed for the project. I created the logo and core visual direction that established the foundation of the brand.
After joining DEWA, I continued supporting the identity’s development and application across different communication and environmental touchpoints, contributing to its consistency and evolution over time.
Challenge
The project required a distinct identity that could stand independently while remaining connected to DEWA’s wider brand ecosystem. The challenge was to create a strong visual foundation that could support a major clean-energy initiative and scale across different phases, applications and future developments.
Solution
I developed the logo and core visual identity as the starting point of the Solar Park brand, establishing its visual language and design foundation. Over time, I continued contributing to the identity’s application and evolution across print, digital, signage and environmental branding, helping maintain continuity as the project expanded.
MORE WORK
Selected work across brand identity, creative direction, visual systems and large-scale brand experiences.
