Creative and visual direction for DEWA’s Expo 2020 presence, developed across campaign, pavilion and visitor-facing brand touchpoints.
EXPO 2020 / DEWA PAVILION
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Overview
As part of DEWA’s internal brand and communications team, I contributed to the creative and visual direction of DEWA’s presence at Expo 2020 Dubai.
My role focused on translating the overall communication direction into a consistent visual experience across campaign assets, pavilion graphics, digital applications, screens and supporting materials, working closely with internal stakeholders, external agencies and production partners.
Challenge
Expo 2020 required a highly visible and cohesive brand presence across a complex mix of physical and digital touchpoints.
The challenge was to maintain a clear and recognizable DEWA identity while adapting the visual system to a large-scale international event environment, where communication needed to work across pavilion spaces, screens, printed materials and visitor-facing experiences.
Solution
I supported the development and application of the creative direction across the pavilion and related campaign assets, helping ensure visual consistency from concept through final implementation.
By coordinating closely with the wider team and external partners, the visual system was extended across environmental graphics, digital screens, printed materials and on-site applications to create a unified and scalable brand experience.
MORE WORK
Selected work across brand identity, creative direction, visual systems and large-scale brand experiences.
